Recently I took a day trip to Adelaide to capture a 360 virtual tour of TRP's new shop. The 360 virtual tour is helping attract new customers and build the brand's profile.
In this virtual tour, the client decided to use audio voiceovers to guide the viewer through the shop and explain key brand messages. Virtual tours allow the user to get a feel of the location, while the audio creates another messaging touch-point.
My colleagues at Mayte (also Melbourne based) who handled this project also built an app for TRP. You can check that out here.